BY INVITATION | ASHUTOSH KHANNA

The sham(e) in scam ads


Posted: Tuesday, Apr 29, 2008 at 0140 hrs IST
Updated: Tuesday, Apr 29, 2008 at 0140 hrs IST


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: poaching of people. Stopping creating scam ads is part of the game as they see it. Here is a possible solution to the problem. Let all ad club award ceremonies open a new category of scam ads. Create a legitimate forum for frustrated creative people to break away from the client norms and demonstrate their talent.

The author is partner, Korn Ferry International...

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