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: of the most news channel countries.

Will all of these channels conform to reporting standards? Will all of them respect the thin line dividing news from sensationalism? Very tough choices in an increasingly tough market.

* The dreaded L&R words Legislation and regulation. One is moving so slow that even a snail would be embarrassed. Direction and motivation are also constantly suspected.

The other is trying hard to maintain a balance between all stakeholders. With the sector becoming more and more complex, slow and mis-guided legislation spells doom for all the players in the market and may, in fact, slow down the rate of progress.

* Talent shortage

Talent shortage in the Indian TV sector is going to result in newer solutions. Already a host of new channels are coming in and changing the dynamics of hiring, salaries and retention. The long term effects will be growing stress, burn-outs and anxiety. At an industry level, this means rising costs and falling competitiveness and margins, besides loss of intellectual capital and speed.

All said, the year 2008 is an exciting time to be in the television industry, with growth prospects and scales never imagined. The fact that TV is attracting multiple revenue streams has also made this sector safer from the earlier perceived risks of a general economic downturn. In short, Indian television is poised to take a huge leap forward!