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and multimedia services.” Navalkar adds that the printing of many popular international encyclopedias (such as certain Dorling Kindersley titles) is now carried on in India. “India has been the destination of choice for publishing services, says Vivek Mehra, CEO & MD, Sage India. “ A large part of the growth came from STM (science, technology, medicine) and a large chunk of future growth will continue to come in from this area. Technical content generation is another related but high value service that will see continued growth. India’s robust legal framework and its engineering pool are fueling the growth of publishing services in this area. Legal publishing especially will see a steep growth, thanks to the need for more cost efficient ways to handle routine legal paperwork.”
Glitches aside, the optimistic mood of the sector can only augur well for all stakeholders in the sector, probably the reader the most as he is wooed to make that crucial purchase. And fall for the hardsell....
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