Corporate social responsibility is passe, cyber social responsibility is the ‘in thing’, feels Trend Micro. As one of the leading IT security solution providers, Trend Micro has recognised their responsibility towards the society and more so towards today’s growing internet usage by children for education. In light of the same, they have initiated a pan India activity to reach to the school children to educate them about safe internet usage and behaviour.
Trend Micro officials reckon that internet has become a necessity, not only for adults, but also for children. Children increasingly rely on the internet and no one can monitor their online activity real-time. Material that is pornographic, violent, self-destructive (eating disorders, substance abuse, etc), inaccurate, or extreme are considered unsuitable for children. Moreover, unwanted contact, which comes in two forms—online grooming and cyber-bullying —is another threat that parents should be aware of.
Trend Micro’s Internet Safety for Kids and Family (ISFK) programme is one of the most successful initiatives running in developed countries, such as Japan, America, Australia, Singapore, Taiwan etc. ISKF does this through a global employee volunteer programme, grants and donations to eligible organisations, partnerships with organisations working to protect youth, educational programmes, and a robust series of online tips and solutions for parents, educators, and youth.
In India, Trend Micro is approaching schools for the training programme and presentation to both students and teachers on how to use internet safely for education purpose. As part of this exercise, their technical teams go to schools and hold extensive coaching programmes. As of now, they have already tied up with more than 15-20 leading schools across Delhi, Mumbai, and Bangalore and are expanding further to other cities. They aim to cover minimum of 500 schools under this programme.
“The primary purpose of our reaching to schools is to create awareness and educate children about the pitfalls of internet and how to be careful and use it effectively. This programme is one of the first steps we have taken towards making the children and family use internet albeit safely and securely for their education purpose,” affirms Amit Nath, country manager, India &