The PC market is not dying

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SummaryThe Indian PC market is really full of activity now. Ultrabooks and tablets have taken computing to an altogether new level.

The Indian PC market is really full of activity now. Ultrabooks and tablets have taken computing to an altogether new level. Computer brands are increasing and so is the innovation in their products which will make the market more diversified and distributed. “The business prospects in India are prominently affirmative and the people have become highly adaptive and constantly look forward for superior technologies,” says Peter Chang, managing director, ASUS India. The $10-billion Taiwanese PC hardware maker ASUS, the brand name behind Google’s Nexus 7 device, is planning to further establish its operation in India with the right mix of people, strategies and knowledge about the right techniques of execution. Peter, who is also the regional head of South Asia, ASUS, talks to Sudhir Chowdhary about the company’s plans for India. Excerpts:

How important is the India market for ASUS in terms of business?

India is an important market for us. It is diverse with each region having its own market trends and preferences. What favours a particular section of the market may not be an option for the other. Along with the importance of this wide market, we also understand that, in India, products that offer a good value for the price are well accepted by the customers at large. Our prime strategy is focused on offering products after considering all the aspects including security, responsiveness, and other exciting features, in order to offer the most complete and satisfying computing experience. With our products and initiatives, ASUS is determined to touch the customer’s heart with an incredible product, incredible design, incredible quality and incredible service.

Ultrabooks and tablets are the buzzword these days. Is the PC dead? Where do you see the trend going?

It is certain that ultrabooks and tablets have taken computing to an altogether new level. From the existing market, they have managed to create a market for themselves and their features like portability, mobility and razor thin designs have gained attention all over. The PC market is impacted not only by the rise of these new device segments but also by economic factors like high inflation, global economic uncertainty and limited share of wallet.

But even though the PC market is witnessing a decrease in the demand, calling it dead would be an exaggeration. There still are segments which are using PCs and are comfortable with it. In future, the players in the PC market would require bringing in some

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