Peter Chang is the regional head, South Asia & country manager—System Business Group—ASUS India. He believes in accumulating the qualities of each individual and commending their strategies and zeal in order to bring larger success for the organisation. The India country head intends to take the pioneer of the ultrabook segment (ASUS) to greater heights, complete and expand the foothold in the country in terms of organisation and channel. All things considered, he desires to attain tremendous market share growth in much shorter time with the appropriate people around. In a recent interaction with Sudhir Chowdhary, he talks about the company’s growth strategy. Excerpts:
How has ASUS been doing in India in comparisons with the operations in other countries?
Globally, ASUS is among the top-three consumer notebook vendors. We have recorded an exceptional growth rate all across the world. Our market share for the notebooks division in India is 5 to 7% presently and we are targeting to achieve 10% by next financial year.
We will continue to deliver on our brand promise of “Inspiring Innovation, Persistent Perfection” as we strive to become the world’s most admired leading enterprise in the new digital era. We intend to roll out products considering both the value and volume segment. With our products and initiatives, we are determined to touch the customer’s heart with incredible product, design, quality and service.
Phablets and other converged/new segments like our ‘Transformer’ series have been welcomed remarkably. We wish to utilise these opportunities to attain greater share and deliver maximum value.
What is the strategy behind improving your market share in India?
We at ASUS believe that the design thinking should start with the people. We work
towards designing the ideal experiences that inspire and compel. We needed to consider how we could meet the needs of our users more accurately. Therefore, considering our ‘search for incredible’, we have constantly launched new design innovations and excelled in introducing a series of one of its kind products.
We are the pioneers of the ultrabook segment and have also engineered the convertible markets with star products like the ASUS Taichi, PadFone, Transformer Series, to name a