With the rapid adoption of smartphones, tablets and ultrabooks, is the PC dead or we are at the dawn of a new era in computing? “The PC industry is going through a period of very significant change. Far from being dead, the industry stands on the cusp of a new era,” says Gregory Bryant, vice-president of the Sales and Marketing Group and general manager at Intel in the Asia-Pacific region, based in Hong Kong. He is responsible for all sales, marketing and enabling of Intel products in the region, excluding Japan and China.
Prior to joining the Sales and Marketing Group, Bryant was vice-president and general manager of the Digital Office Platform Division. He led the inception, launch and subsequent expansion of Intel vPro technology across desktop and mobile PCs. With Intel vPro technology, Bryant led a shift in the business PC market, creating a unique offering focused on security, manageability and energy efficient performance.
According to Bryant, India is one of the top strategic markets for Intel. The company has a large R&D establishment in India. “India has a huge consumer base which is critical for Intel. Just the opportunity to give people access to technology to improve their lives is tremendous,” he tells Sudhir Chowdhary in a recent interaction. Excerpts:
In recent months, portable mobile devices such as ultrabooks, smartphones and tablets are gaining consumer preference over the traditional desktop? Is it the end of the PC era?
Definitely not. The PC era is not over! But I do think things are evolving. When I hear people say PC, instead of personal computer I think personal computing which to me means it is not just evolving from one form factor to another but it is about the growth in personal computing across a lot of varieties of form factors—smartphones, tablets, PCs and ultrabooks. And if you look at personal computing in general, actually the demand for personal computing is very strong and it is growing in Asia Pacific. It is witnessing a double digit growth of 20% year-on-year.
What will happen to the desktop?
We have this interesting quote where we say that “The