The new normal for B-schools

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Most business schools are hanging on tight to their bundled view of the world. Most business schools are hanging on tight to their bundled view of the world.
SummaryTo unbundle or not to unbundle—that is the question

could be complemented by personalised executive coaching, either online or face-to-face. Finally, ‘unbundled’ schools can offer valuable networking tools for business leaders looking to develop networks with their peers. But only those business schools that put the development of the business leader, not the production of great research, as their core focus will be able to make this option a reality.

This ‘new normal’ presents the business school world with one of its toughest challenges so far. But there are opportunities too. Schools must decide whether or not to unbundle their real value they provide business leaders—and they should decide sooner rather than later.

James Henderson

The author is professor of Strategic Management at IMD, Lausanne, Switzerland

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