"The mindset of any consumer is an enigma"

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Banasree Purkayastha:  Feb 26 2013, 03:44 IST
1 The job: Working at Olympus in India is a challenging job. The mindset of any consumer is an enigma, so to understand it becomes the sole motive, whether the organisation is selling goods or services. My job is no different, but the challenge behind understanding the Indian consumer's psyche is what motivates me. Yet, there are times the job gets monotonous, and that is when one must motivate oneself to push harder, move faster and work better.

2 The weekdays: Since I stay away from home, the day begins at 6:30 am in the morning, with coffee and yoghurt for breakfast, and news from Japan on the internet. Being punctual by nature, I usually end up being the first one in office, by 8:30 am. Office hours are from 9:00 am to 6:00 pm, and usually all of us try leaving on time. Of late, people have started turning up on time as well, which pleases me no end, since I like being on time. In India, Olympus has a pretty young team with a majority of our staff being young, vibrant and full of energy. This comes through now in the fact that people have started coming in at 9:00 am, which I understand is early by Indian office timing standards. Days are spent in meetings, conference calls and checking and rechecking office mails from Tokyo.

3 The weekend: Indian lifestyle and Indian culture fascinates me. There are often instances when I actually while away time on weekends observing

... contd.

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