The marketing marathon

Posted: Tuesday, Mar 11, 2008 at 0043 hrs IST
Updated: Tuesday, Mar 11, 2008 at 0105 hrs IST

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Gold the most preferred investment

: they have to be relevant, and they have to convince the consumers that they are in it for the long haul.

“Building brands take time,” Ip says. “Companies that are keen to ensure success must look at China as a long-distance race and not a one-off sprint.”

—Reprinted from Change Agent, Issue 11...

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