The internet has a pull channel, not a push channel

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: Satkam Divya, CEO & MD, Rupeetalk Financial Services Pvt Ltd spoke with Abhay Rao of The Financial Express, about the personal finance world online and how this industry is beneficial to all parties involved

What are the various services and products you offer customers and bankers who visit your website?

We offer various services to clients via our websites. As far as products go, we cover credit cards, home loans, personal loans, business loans, loan against property and insurance. Say for instance in the credit card industry, it is important for the prospective buyer to know what are the choices he has within this space, to be able to narrow down the choices via parameters like purpose and usage, and be able to compare all the cards within that segment properly so as to make the most informed decision. Conversely, we are also able to help the banks we have tied up with immensely, as we are able to profile potential customers, which is the key to finding a match and making a sale. This is where technology comes into play, for, a salesman who targets customers outside banks and shopping malls is usually incapable of profiling. On our portal, we slot a person upfront with which card best suits them. This is done by customising the questions to narrow down the choices for each customer. For instance, a person might fly frequently and would use his card for travelling purposes mainly. Therefore, this specification will help the choices narrow down. Secondly, the person's annual income bracket and so and so forth questions are used to profile a person and find a card that best suitss their need. We do not directly source our products and hence the leads we generate are forwarded to the bank, which will then do a follow up and try to close the deal.

This was an example of how we function. Also, for personal loans and other products, we follow a similar procedure to profile the customer and give a choice of the best products that suit his need.

Where would you position yourself in the market? Do banks prefer coming to sites like yours to help them out these days?

So far the bankers really like this arrangement we have. It has provided better results to the banks and hence they have stuck with us and to this method of business generation.