The final verdict
You have faced a lot of flak for releasing your film on Direct-To-Home (DTH), a concept which is very new in films.
Yes, it has never happened anywhere in the world. Being an eminent part of the industry for over 50 years, I realised that the industry is losing out financially. The monetary gains should always be explored by a businessman. Being an active member of FICCI Frames, I am privy to a lot of information when it comes to films. Ten years ago, I had anticipated the digitalisation of the film industry. I have been a part of the digital revolution since 1994, when Intel chose me to campaign for digital cinema. Direct-to-Home is an outcome of this evolution. Ultimately in the future, it would have been explored. So why not now? Viswaroopam is the biggest film of my career and I have put my best efforts into it. It will not only make me richer, but also prouder. (laughs)
I am not surprised at the opposition. I had anticipated it and had asked my team to support me. It is my responsibility to make people aware of DTH.
What, according to you, would be the reason for this opposition?
People are nervous and scared because of vested interests. When theatres went digital and converted their theatre to UFO and Cube, the labs were rendered jobless. Prasad Lab was one of them, who took advantage of changing scenario and