The film industry looks for risk cover

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It’s moment of truth for Star Plus

: bond company which bought the insurance cover for the film. But Sinha complains that the insurance industry does not understand the uncertainty quotient which is inherently part of show business.

The television industry too is insuring its programmes. The entire media team that had anchored base in Mumbai to cover the terror attack live had been provided insurance cover by their owners. Still, Anuradha Prasad, CMD, BAG Films, which owns channels like News 24 and E 24, feels that more than insurance, the important issue is how much you can protect yourself on such occasions.

Anuj Saxena, who played the lead role in Sony TV series Kumkum and runs a film production house, Maverick, wants some changes in film insurance products. “With the meltdown, there’s bound to be an impact on the creative industry which is so unpredictable. The TV programmers are the worst victim of this situation as they are often seen as an unpredictable business which can go off the screen all of a sudden in case their TRPs begin sliding,” he says.

As it turns out, technicians and workers have no insurance benefits, but some producers have insurance facilities which benefit them. “In the present scenario, a strong insurance investment is the need of the hour,” says Mrunalini A Dayal, who has directed films like Raakh-from the fire within.