The Dirty hit picture: Is Hindi cinema finally embracing its sexual side?

Jul 05 2014, 13:42 IST
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Ranveer Singh in a recent condom ad. Ranveer Singh in a recent condom ad.
SummaryWhile a top star endorses a condom brand and kissing becomes the new hugging.

Last year Grand Masti became the first film with adult humour to cross the 100-crore club milestone. Ragini MMS 2 (2014) starring Sunny Leone soon followed, hailed as the vanguard of the “horrex” (horror+sex) genre. Producer Ekta Kapoor has announced a same-gender love story called Romil and Jugal, which is scripted by Anu Menon and would be directed by Danish Aslam. There are many more films in the offing with an increased sexual quotient. Is Bollywood’s sexual image coming-of-age now?

Riding the Leone wave, the makers of Mastizaade, an upcoming adult comedy, cut a trailer featuring her as character Laila Lele with a few bananas to grab eyeballs. Rangita Nandy, producer of Mastizaade, claims that it’s not a trailer of the film. “It’s a marketing gimmick. Instead of having a typical launch, we thought of it as an interesting way to start the promotion. The film is an adult comedy along the lines of the American Pie series, and has a wicked sense of humour. We are not going to be prudes here. Actors become stars depending on what audience they pull in. Now Sunny has a huge fan base, she can sell tickets, hence she is more important than actors who can’t,” says Nandy.

“Even though I am only two movies old, I have been in the entertainment business for many years,” says Leone, “so the refining process has already happened but I am learning new things about Bollywood all the time. How people want to see me is their own opinion and I am fine with that. My true fans are supportive and that’s what matters.”

After the gay kiss scene in Bombay Talkies (2013), directed by Karan Johar, filmmakers are keen to go full throttle into this hitherto unchartered territory. Other than Romil and Jugal, two more same-sex love stories are currently in production. This is at a time when homosexuality is yet to be decriminalised. Viacom’s next, Margarita With A Straw, helmed by Shonali Bose, deals with a woman (Kalki Koechlin) who discovers that she is a bisexual. “If you look at Queen, the story is about a conservative girl, so an opposite character like Vijayalakshmi was required. As the society is evolving, we are thinking of cinema that is cutting edge, new and innovative. Our next film, Margarita With A Straw, is about a cerebral palsy patient and how she discovers her sexuality. I think films of today

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