Advances in mobility and client computing technology combined with the ubiquity of the internet and social media are creating a culture and desire for constant connectivity and anywhere access to information. As these trends extend from the home into the workplace, the classroom and even into government entities, it is becoming more and more imminent for CIOs to consider seriously the opportunities for increased productivity as a result of trends such as bring-your-own-device (BYOD), while at the same time understanding the increased security risks posed by online, anytime access to private networks and data.
In recent times, how we work is changing, on an average every person in a consumerised environment owns 3.3 devices, and ideally he/she would want access to mails and secure office data on all three of these devices. Studies further suggest that 77% of the smartphones used at work are chosen by the employee, both these fact clearly indicate that the BYOD trend is well and truly here to stay.
Now more than ever before, consumers are driving trends in the IT space. With the emergence of trends such as, the rise of social media, blurring of lines between work and home, the emergence of new mobile devices and the changing expectations of employees from the IT department, there is an inevitable shift in consumer expectations from any device or technology. Consumers now want devices that offer them more mobility. They want more device choices and lesser restrictions on these devices. Consumers look for devices that enable them to on more and better applications and at the end of the day, they are looking for one device that takes care of all their work and personal needs.
Companies must adapt to these changing requirements of the consumer, so as to tap into markets, which are becoming more and more niche. With the need for accessibility intensifying, it becomes inevitable for us to work towards creating, combining and enhancing technology that delivers the best value to our customers over the long-term.
Organisations ranging from corporate to public entities such as schools and healthcare providers are being transformed by sweeping changes in technology and mobility that impact how people work, interact, collaborate, study and learn. The proliferation of devices such as smartphones, tablets and high powered portable notebooks, combined with the pervasiveness of social media and its increasing impact on corporate brand and sales have caused lines to blur between personal and