The business of books
Radhika Sabavala, general manager, Marg, says the art book publishing world is not ‘financially viable.’ “We spent Rs 10 to Rs 15 lakh to publish the quarterly and this is without taking into account the overheads. We have been forced to bring out art calendars and diaries to sustain us.
Mapin Publishing, set up 20 years ago by danseuse Mallika Sarabhai and Bipin Shah in Ahmedabad, focusses on publishing books on Indian art and culture. Around eight years ago, the company geared to publish contemporary art books and museums collections. “Economic viability of selling art publications vis-a-vis fiction or any other genre is quite different. The investments as far as art books are concerned are huge. For instance, if we publish a 250 page art book and come out with 3,000 copies with
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