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: comes into play for clients: Who is Partha to tell me how I should run my automotive company? But instead of getting advice, now you buy a subscription model. It’s cheaper and no one is really advising you. The world is moving towards knowledge intensity. India has got a lot of talent. Could we package the talent to provide the knowledge support? And can we take this to Corporate India, because Corporate India should realise that the biggest way they can succeed is by having a knowledge advantage. And we say, knowledge advantage is equal to competitive advantage.
When we talk of a knowledge advantage, isn’t it also true India has such an advantage in a number of areas?
It’s yes and no. Yes in the sense that there are a lot of people who are reading, thinking, etc. No in the sense that if you take a company like Genzyme and any Indian pharma company. Genzyme’s knowledge in areas like DNA and RNA and on the therapeutic side is significantly more. So in terms of being able to watch, observe, analyse, companies in US and Europe are way ahead.
Here in India the challenge would be to make them realise that they are not processing a lot of knowledge, which they’d rather process. On individual molecules, Indian companies may have a lot of information. But does an Indian pharmaceutical company know how with old age, given the life cycle of people is increasing, new diseases may emerge in the UK or in Russia.
It could very well be that some of the herbal medicines in this country could be the solutions to the old age population in the UK or Scotland or Ireland. Who knows? So there American companies are significantly better informed and are tracking all kinds of things. We’re tracking what we believe today are areas where the business opportunity lies. Good companies are those that are able to see all the surrounding forces at work.
In this hunger for m&a, what do you think is the knowledge spectrum the Indian corporate sector needs to have to be successful?
Today they pick up companies where investment banks are trying to offload someone else’s problem and they sense an opportunity. There is a tendency among Indian companies to compete as well. They say, look, if Tata bought Corus, I’ve also bought so and so company. Obviously, the investment bankers are taking...
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