‘The biggest way to succeed is to have a knowledge advantage’

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: Partha S Ghosh, chairman of Boston Analytics, believes that companies must arm themselves with the power of knowledge and analysis if they are to succeed in a dynamic and ever-changing marketplace. Whether it is M&A or the act of carrying on a business, knowledge about the sector, convergence and competition is critical. The Boston Analytics subscription model seeks to arm clients with current, accurate and actionable research and analytics. In a freewheeling interview with Sourav Majumdar & MG Arun, the former consultant points out the gaps in the knowledge spectrum of the Indian corporate world. Excerpts:

What is the value addition that firms like yours bring to the table?

Lots. We feel as a knowledge processing firm, which has a tremendous capability in research and analytical modelling, we can support companies. For instance, if a company is designing a molecule, let them design it, but we can provide all the knowledge that they require on the market or technology. Or if a bank is making transactions or trying to structure deals, we can provide all the knowledge and information support that they require. Let the analytical part be done from outside. This is the concept behind firms like ours.

Taking off from what you said, there is a lot of hunger for growth in the Indian corporate sector. But is there a disconnect in terms of the actual knowledge pool available with them?

Yes. I have been talking of this for quite some time. If I see the cream of the Indian companies, there are a lot of good quality people. So far in the protected environment, they maintained their competitiveness. Over the last 10-15 years too, because of the large un-served demand, everyone was enjoying growth. If you can make the car right, you can sell the car. If you can make the refrigerator right, you can sell it. A lot of unmet demand! But there are significant gaps in their ability to process knowledge, track competitors worldwide or track market segments.

Essentially, on-time market intelligence is what is critical…