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: will take time to build. If you expect that it to give a large volume base overnight or in the short run, it’s not going to happen. I don’t see anything shifting dramatically in the next few years.
There’s some opposition by manufacturers on the new regulations on the mandatory nutritional declarations. Comment.
We are talking to the government and the ministry. What happened is, some of the declarations they wanted are taken from the international standards. There the size of the wrapper is much larger. There are very few countries in the world where they sell mono packs at 30 paise. Everywhere they sell a stick or a box or multi packs that allows you provide maximum information. We made some dummies and saw that if we actually put all the information on a mono pack we have to knock the branding off—there is no space left. That’s the presentation we made as an industry.
There are some other things—you have to put the batch number or code on every individual product. Globally, there are no machines available for it and if one does that then one will have to run them at such a slow speed that he will have to lose productivity by 66%. One may possibly have to go on one-third the speed—even then it may not print. This is not something to do with us only, but the industry as a whole, because there is no solution....
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