The 2010 games is big business

Sarita Nagpal
Posted: Friday, May 16, 2008 at 2227 hrs IST
Updated: Friday, May 16, 2008 at 2227 hrs IST

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: generate greater awareness of the immense potential for SMEs in large sporting events. The Confederation of Indian Industry has been coordinating with organisations in Australia and UK to promote sports cooperation for businesses. CII has also entered into a Memorandum of Understanding with the Organising Committee of Commonwealth Games 2010.

The objective is to jointly take specific initiatives to promote sports in general and Commonwealth Games in particular. Such dedicated efforts will go a long way in boosting participation of SMEs in the sports industry.

—The author is head, manufacturing services & SME, CII...

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