Thanksgiving Shopping: Americans kick off 2-day holiday shopping marathon

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SummaryThanksgiving Shopping: U.S. shoppers kept up a two-day buying marathon Friday...

year, an increase of 55 percent from the previous year as more stores opened on the holiday, according to Chicago research firm ShopperTrak. But sales dropped 1.8 percent to $11.2 billion on Black Friday, though it still was the biggest shopping day last year.

Sales figures for this year's Thanksgiving and Black Friday will trickle out in the next couple days, but some big chains already are proclaiming early Friday morning that the start to the holiday shopping season had gotten off to a successful start.

Most Wal-Mart stores are open 24 hours, but the world's largest retailer started its holiday shopping sales events at 6 p.m. on Thanksgiving, two hours earlier than last year. Wal-Mart said that customers bought 2.8 million towels, two million TVs, 1.4 million tablets, 300,000 bicycles and 1.9 million dolls.

Rival Target, which opened at an hour earlier this year at 8 p.m. on Thanksgiving, also said that traffic starting in the early morning hours of Thanksgiving on Target.com and at its stores later in the day was ''strong.''

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