Telematics redefining automotive industry

Jul 21 2014, 02:46 IST
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SummaryIndia has a huge growth potential in the auto industry considering the rising sale of vehicles.

India has a huge growth potential in the auto industry considering the rising sale of vehicles. Transportation is the backbone for fast moving lifestyle of the present generation; people are heavily dependent on better transit facilities and always strive for new

innovations in the auto sector. The industry has undergone a paradigm shift especially when we see the rising number of accidents and thefts in the automobile segment. Deployment of

machine-to-machine (M2M) telematics applications in the

automotive industry can help

decrease the number of road accidents and damages. Telematics is improving the quality of lifestyle by adding functionality and value to automotive, tracking and transport solutions.

Telematics diligence is one of the highest emerging sectors in the world and progresses in mobile communication industry have made it possible to detect and determine any variable in real-time. Indian telematics market is gaining momentum and proposes elevated expansion opportunities for all the sectors and vendors.

Automobile industry is implanting more and more telematics technology in the vehicles to monitor the performance and to detect any flaws in the vehicles, simultaneously meeting the demands of users for wireless connectivity. According to iSuppli, BRIC region has the fastest growing auto industry when compared to the western countries and the percentages of vehicles embedded with telematics technology are expected to reach 46% globally by the end of 2018, yet the telematics development is still at a nascent stage in the BRIC economies.

India being a vast nation, the adoption of M2M technology in the telematics segment has a massive potential and machine-to-machine (M2M) resolution is the elucidation to make these things possible and affordable. M2M devices are designed in such a way that they can be incorporated into all transportation segments like cars, trucks, aircraft, trains, trailers, ships and containers. GNSS, Short Range, 2G, 3G and even 4G communication modules etc are the technologies that facilitate M2M communication; this would lead to enhanced quality of life in the developing world. There are several telematics devices that are the part of the transportation segment like navigation, stolen vehicle recovery, infotainment systems, electronic toll systems and vehicle diagnostics. M2M technologies can help in getting real time update, vehicle information, toll, parking and other relevant information.

M2M is also gaining impetus in various subsidiary industries like automobile leasing business, fleet management and related sectors. The rising demand of telematics embedded vehicles is expected to drive down the prices of these devices and make it

affordable for companies to

incorporate these devices. However, lack of awareness and cost sensitivity could pose a challenge to this sector.

Globally, automobile industry is broadly working on the consumption of M2M technologies. Deployment of M2M telematics applications in automotive industry can help to decrease the number of road accidents and damages. The focus of telematics industry in deploying similar products would push the automotive sector in increasing the digitisation in vehicles.

This initiative of telematics industry will bring a revolution in the automotive sector and would initiate the system of intelligent traffic in the developing countries like India which would also help in live traffic updates, real time positioning, tracking, parking management and also

reduce the road accidents.

Nations like USA, Japan and Germany have already implemented this technology.

M2M modules today provide vehicles with fully loaded sensor technology which gives all the information about the performance on engine, temperature, fuel, breaks, etc. M2M data modules are extremely sophisticated and come with an array of

features and capabilities such as onboard Global Navigation

Satellite System (GNSS) technology, flexible land grid array

surface mounting, embedded M2M optimised smart cards

(like phone SIMs) known as MIMs or M2M identification modules, and embedded Java,

a significant facilitating technology to step up the Internet of Things (IOT).

Despite certain challenges like awareness and adoption of M2M technology, Asia and in particular India has made a substantial breakthrough in the telematics space. India as a country faces

issues regarding consumer awareness. Most of the high-end consumers are not aware how telematics can make their life simpler and how full utilisation would reap benefits for them. This is one of the greatest

challenges, which India has to conquer to attain absolute

utilisation of immense market opportunities.

The writer is country manager India, Telit Wireless Solutions

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