Tele-marketing: new rules of the game

David Foulcher
Posted: Thursday, Sep 20, 2007 at 0000 hrs IST
Updated: Thursday, Sep 20, 2007 at 0025 hrs IST

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While larger players may not attempt such stunts, as it would be detrimental to the brands in the long run, one can expect such attempts till such time the market matures. There may be many more innovations to target the customer and get the sale done.

Many tele-marketers are just about reeling from the shock right now. Let’s wait for them to catch their breath and see how they attempt to conquer unchartered territory.

—The author is regional director, Cincom Systems India. These are his personal views...

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