Tata Titans Tributes
But most of all it is a coherent, well-knit group of companies bound by the ideals of Tata House – integrity, trust and the desire to give back to the community.
He has made ‘Tata’ into a globally recognised brand. I recall a visit to Europe in the early 1990s where five senior Tata Group executives were present. Wherever we went, we presented five differently-designed calling cards. He was disturbed by the lack of uniformity in the group; a branding exercise was put into motion. Within a year, the new Tata logo was born. In fact, with the benefit of hindsight, we did not need an external agency, as most of the design work was done by RNT himself! All Tata companies have now proudly adopted that logo.
It was not always so. In the early days after JRD anointed him as his successor, he had a difficult time. Even before that, in the 1970s, RNT had tough nuts to crack, the Empress and other textile mills and NELCO to name but two. But those assignments also gave him the experience on what to “keep and nurture” and what to “drop” in the years ahead.
Also JRD had left behind a ‘federation’ of individual satraps who guarded their fiefdoms and were not disposed to help each other. A ‘group’ concept was not popular. Also JRD ran the companies on the strength of his
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