Close on the heels of appointing former General Motors India chief Karl Slym as managing director, Tata Motors on Tuesday announced a further rejig of its top deck as it plans an aggressive push at its passenger cars business to boost sales.
The company appointed Ranjit Yadav, former country head (India) for the mobile and IT businesses of Samsung India Electronics, as president of its passenger car business unit. Yadav has previously worked with Hewlett-Packard Asia Pacific, Philips Electronics and Pond’s India.
Tata Motors has also appointed Neeraj Garg, former director (sales and marketing) at Volkswagen India, as vice-president (commercial) for the passenger car unit. Garg has also worked with Nissan Motor India and Honda Siel Cars India.
Meanwhile, R Ramakrishnan, the incumbent vice-president (commercial) at the passenger cars unit, will move to a corresponding role at the company’s commercial vehicles business unit.
In a recent interview to Bloomberg UTV, Tata Motors chairman Ratan Tata, slated to retire this December, had said that the Nano, the world’s cheapest car, should have been more aggressively marketed, on the lines of two-wheeler sales.
“The Nano is something I would love to take as a challenge to make it successful, because I don’t think it has exploited its full potential right now,” Tata had said.
Earlier, he had also acknowledged the leadership of rival Mahindra & Mahindra in the passenger car segment, saying it was a matter of “shame” that Tata Motors had fallen behind the former.
“I have great respect for what Mahindra & Mahindra has been able to do. I also have a certain degree of sadness and shame that we have let that happen,” Tata had told shareholders at Tata Motors’ 67th AGM. All the new appointments are expected to bolster the company’s efforts to strengthen the passenger cars division. Share of Tata Motors were down 1.3 % to close at R274.05 on the BSE on Tuesday.