Tata Motors gears up to reclaim position among top car makers

May 18 2014, 12:06 IST
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SummaryHarnessing capabilities from its centres across the globe, India's Tata Motors is gearing up for a big leap to reclaim its position among top car makers in the domestic market while also seeking a bigger play internationally.

that we are putting in place, which will help us realise a new vehicle every year as we go forward," Yadav said.

The company is tapping its various design and development centres at India, UK and Italy to churn out new models at a fast pace to follow its new crucial models Bolt and Zest slated for later this year.

"We have not launched a new brands for a period of time, so it's (launch of Bolt and Zest) a milestone for us," Yadav said.

On Tata Motors' preparedness for future launches, Yadav said: "We have now harnessed all the capabilities and aligned them very effectively and capabilities within the organisation are immense. We are 6,000 people, engineers working on product development and product generation."

Bringing two vehicle every year shows the pace and speed at which the company will be working, he said, adding that "for a company which did not bring in anything dramatically new for a few years, you can see how everything is coming together".

In order to give a global perspective to its new products, the company is leveraging on its arm Tata Motors European Technical Centre (TMETC) at Coventry, UK.

"A lot more work is being done in understanding the global needs and requirements because our vehicles are no longer meant for India alone. They are meant for global markets," Yadav said.

TMETC is a good example of how Tata Motors gets together all the experience and learnings from across Europe and the globe and start putting the standards and practices, attributes into its vehicles, Yadav added.

Elaborating on the work the company has been doing to improve on product quality, he said it has been focusing on meeting targets of reaching the five levels of World Class quality (WCQ) standards at its car plants.

"Last year itself we have got up to WCQ level 1 at our Sanand and Pune plants. This year, our Sanand plant has reached WCQ level 2. So it is part of a quality journey," Yadav said.

Stressing that the company will progressively go ahead on the journey of WCQ, he said: "It is another gateway or check point to ensure we have the right kind of quality coming out of our factories. We have also instituted a number of practices to ensure that poor quality can not escape from our factory."

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