Tata Motors eyes No 2 slot; to launch 6 models in a yr
Launching a new version of its sports utility vehicle Safari Storme, priced between Rs 9.95 lakh and Rs 13.66 lakh, the company said that while its focus will be on the volumes segment, it will also continue to introduce new products in the fast growing SUV market.
"In the next one year there will be six new offerings from us. It will be a mix of brand new models and refreshes," Tata Motors Managing Director Karl Slym told reporters here.
Spelling out the roadmap for the company, the newly appointed Managing Director said, "We see ourselves as a strong number two player and that is where my vision is for the short to medium term, and eventually become the number one in the long term."
Currently the number one position in the passenger vehicle market is occupied by Maruti Suzuki India, followed by Hyundai Motor. There is a see-saw battle between Tata Motors and Mahindra and Mahindra for the third position.
Slym said Tata Motors needed some course correction in order to grow its sales.
"We need to go to the market where the customers are We do have good products such as the Nano, Manza and Aria. But those are not selling well as much as we would like to because we are not there where the customers are."
Asked about the company's product portfolio strategy to challenge
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