Tata Housing, Club 60 to promote senior citizens housing project

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Club 60 encourages the senior citizens to take charge of their lives and live life to the fullest (Reuters) Club 60 encourages the senior citizens to take charge of their lives and live life to the fullest (Reuters)
SummaryTDH said they will together promote new housing project 'Riva Residences' for senior citizens

Tata Housing Development Company (THD) in collaboration with Club 60, a movie on the theme of celebrating life after 60, said they will together promote new housing project 'Riva Residences' for senior citizens in Bangalore.

Club 60 movie which depicts the changing situation in India with its aging population and conditions of the elders was an inspiration for Tata Housing Development to launch the scheme.

“This housing project offers all the elements to bring alive the active living experience being a part of an integrated township, which is planned and developed to offer care, comfort, security, privacy, activity, serenity, and a great environment to enable all its residents to lead an independent and hassle-free lifestyle,” a statement reads.

Tata Housing Development said that 'Riva Residences' are built after keeping in view newage living.

Rajeeb Dash, Head - Marketing, Tata Housing said, “We are delighted to be a part of the movie as it brings to light the concept of life after 60. Especially in India, where age 60 is considered to be an end to all the responsibilities. This movie encourages the senior citizens to take charge of their lives and live life to the fullest. Our partnership with this movie gave us a pan India visibility for Riva Residences.”

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