Tata 1 lakh car to put India on global auto map

Reuters
Posted: 2008-01-08 00:00:00+05:30 IST
Updated: Jan 08, 2008 at 1007 hrs IST

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seldom see a mass shift downward," Arora said, pointing to healthy sales of premium brands in India's booming economy.

Still, Tata is best placed to deliver a small, practical and affordable car.

"If Tata can't develop and produce a car at a price of less than $3,000, it's very unlikely any global company will be able to do it," Chotai said, pointing to India's low production costs, cheaper wages and competitive components sourcing.

"And if the vehicle concept can't work in India, it's extremely unlikely to work in any other part of the world."...

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Tata 1 lakh car to put India on global auto map

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