vice president for digital content, says the brand, which now includes 45 apps and 160 e-books, has gotten a huge boost from touch screen devices, which are much easier for preschoolers to handle than computer mice. That content can provide children with a much more customized and interactive educational experience than the show could hope to deliver, he says.
"It's a balancing act, but all we can do is try to provide a good enriching media experience wherever parents and preschoolers may be," Chambers says.
Chambers notes that some of Sesame's apps encourage kids to put down their devices, pointing to Sesame's new "Family Play" app. Instead of having a child interact directly with a phone or tablet, it gives parents ideas for ways to play together.
Adam Cohen, a stay-at-home father of two from New York, says apps have been a key part of his 5-year-old son Marc's education since he was just a baby.
"He had an iPad at close to 18 months so he was definitely one of those babies swiping away in his stroller," Cohen says. "Now it's different, but back then we were a little ostracized. Now he's reading at close to a second-grade reading level and I credit a lot of that to iPad apps."
Marc now has his own iPad loaded with mostly educational content and his baby sister Harper, who isn't yet one-year-old, seems frustrated that she doesn't have one too, Cohen says.
Still, not every parent is keen on tablets and apps.
Lance Somerfeld, another stay-at-home dad from New York, says he thinks he and his wife are stricter than most parents. They don't own a tablet and didn't allow their 5-year-old son Jake to watch TV until he was nearly three. But Somerfeld says he does have an iPhone and lets Jake occasionally play with some of the apps.
"If I have an hour and a choice, I'd really rather spend it reading books with him," Somerfeld says. "But he's really engaged by the apps, so you could make the case that there needs to be a balance."