Swiss Tourism to celebrate 2013 as year of ‘Living Traditions’
Express news service :New Delhi, Jan 18 2013, 17:22 IST
Swiss traditions. From witnessing how alpine cheese is made at the Chalet Lioson d’Enbas or have a go at playing an alphorn in Nendaz or be it admiring the beautifully adorned cows in Charmey, visitors will be able to experience some of the oldest Swiss traditions.
Swiss Tourism will also focus on meetings, incentives, conferences, and exhibitions majorly this year. It will also undertake varied marketing activities for 2013 ranging from consumer reach out programmes, advertising campaigns and launch an official Facebook page with an Indian feed to target Indian tourists.
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