The New Companies Bill makes it mandatory for profit-making companies to spend on activities related to corporate social responsibility (CSR). In this interview, Pearl Tiwari, joint president (CSR), Ambuja Cements Ltd, and director, Ambuja Cement Foundation (ACF), tells FEís Abhishek Chakraborty that there will be a lot of career opportunities in this field as more and more companies start focusing on sustainability. Excerpts:
What are your views on the emergence of green career opportunities in India, focused on CSR and sustainable development?
In the past, social and environmental issues were relegated to the background or considered as a soft subject and, therefore, kept on the periphery of core activity. But that perception has changed dramatically. Today, focusing on these issues is a matter of survival for companies and not just an image-building exercise.
Now the time has come where sensitivity and mindsets are really required to help the business survive. And thatís why I think there are going to be opportunities for people. Green careers, I presume, would mean working in the social and environmental space.
How these opportunities are expected to redefine the corporate landscape?
A number of young people are becoming aware of issues such as climate change, human rights, etc, and want to be a part of these global challenges. They are seeking opportunities here. Job opportunities will arise as a result of the change in the approach of companies towards these issues. Companies will want people with such mindsets to join and drive that within their organisations. I must also add that sustainability was never an issue or a discipline that we learnt as part of working in a corporate. The senior managers of a company may not have that mindset. There has to be somebody who can help take the agenda ahead apart from officials such as the managing director or the chief executive officer.
What are the skills and competencies required for such jobs?
The landscape is large because it is all about environmental and social issues and human rights. It is about people and the planet. We need people with sensitivity towards these issues, somebody who can understand issues related