Supersize, Or Perish

Jun 25 2014, 02:08 IST
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SummaryThe future of tech business could be dotted by conglomerates and Google is leading the way

For quite a while now, Google has been on its way to become the wired world’s first conglomerate. While the tech giant started with online search, it has since put many successful products on its shelves—from e-mail to mobile OS, from streaming to high-speed broadband to future technologies like driverless cars and wearables. When in-house development thinned, it took the acquisition and venture funding route—think Nest, Dropcam for smart homes; Planetary Resources Inc for asteroid mining. So, the company starting its domain-name business only makes it clear that no virtual-world business is too small for the making of this mammoth. Google Domains, a small private beta for domain registration, is the latest offering from the company. Google had steered clear so far of the low-margin domain name business, instead pointing interested users to partner businesses like GoDaddy for such services. But that was then, before Domains.

For the erstwhile partners, now competitors, this is definitely not good news. Apart from a slew of perks such as free support for up to 100 sub-domains, etc, Google offers users seeking their own virtual estate is a free, full integration of domains with other Google products—it is starting with gmail for now. A business model like this, that doesn’t leave any service un-offered, is probably what the future of tech business is like. Given the pace of technology responding to demands which, in turn, morph with available technology, a company can’t rest on the success of just one product.

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