as good as any Seth Rogen movie.''
Budweiser, a long-time Super Bowl advertiser, also told a continuing story in two of its ads. One showed rival 49ers and Ravens fans each creating a voodoo doll for the other team with the help of R&B legend Stevie Wonder. In the other ad, fans go to great lengths to curse a rival fan's "lucky chair.''
"It's only weird if it doesn't work,'' the words in the ad read.
Mercedes-Benz's 90-second ad had a Faustian plot.
A devilish Willem Dafoe (''Spider-Man'') shows a man everything that comes with a Mercedes-Benz CLX: A date with supermodel Kate Upton, dancing with Usher, driving around with beautiful girls, getting on the cover of magazines including Vanity Fair and GQ, getting to drive on a racetrack.
The man almost signs his soul away for the car. But then he sees a billboard that says the car starts at $29,900, and doesn't sign.
NOT EVERY AD TELLS A STORY
Although many advertisers tried to pull people in with lengthy story lines, there were a few that stuck with short, quirky spots with no particular plot.
GoDaddy.com's ad was one of them. It showed a close up, extended kiss between supermodel Bar Refaeli and a nerdy guy wearing glasses to illustrate GoDaddy's combo of "sexy'' and "smart.''
Some viewers thought the ad was too explicit for the Super Bowl.
"I don't care who wins the game. I just don't want to see that commercial again, ever,'' said Stephen G. Smith, 63, an editor at The Washington Times in Washington, D.C.
Stephanie Malone from DeKalb, Illinois, agreed: "GoDaddy should be ashamed.''
Striking a less controversial note, Best Buy's 30-second ad in the first quarter starred Amy Poehler, of NBC's "Parks and Recreation,'' asking a Best Buy employee endless questions about electronics.
"Will this one read `50 Shades of Grey' to me in a sexy voice?'' Poehler asks about an e-book reader. Then, when the staffer says no she asks, "Will you?''
M&M's spot showed its red spokescharacter singing Meatloaf's "I Would Do Anything For Love,'' and wooing beautiful women. But the M&M stopped short when the women try to eat him.
And Oreo's ad featured