Super Bowl: Oh the drama! Super Advertisements go epic

Audi also went with an ad that told a story - and was inspired by viewers. The company's 60-second ad featured an ending that was voted on by viewers prior to the game.

In the ad, a boy gains confidence from driving his father's Audi to the prom, kisses the prom queen once he arrives at the dance and gets decked by the prom king. In the end, he drives back home with a smile on his face.

The Audi mini-epic was a favorite of Super Bowl viewer Stephanie Bice, 39, a business development director in Oklahoma City.

"It was fun and whimsical,'' Bice said.

COMEDY GOES LONG

Not all of the storytelling ads were dramatic, though.

Samsung's two-minute ad showed Seth Rogen (''The Guilt Trip'' and Paul Rudd (''Role Models'') getting called in to do a "Next Big Thing'' ad for Samsung. But they're agitated once they realize that they're sharing the spotlight.

LeBron James, an NBA basketball player for the Miami Heat, makes a cameo, appearing on the screen of a tablet.

The ad won over some fans in the ad world.

"I could watch the Samsung ad over and over again,'' said David Berkowitz, vice president at digital marketing agency 360i. "It's as good as any Seth Rogen movie.''

Budweiser, a long-time Super Bowl advertiser, also told a continuing story in two of its ads. One showed rival 49ers and Ravens fans each creating a voodoo doll for the other team with the help of R&B legend Stevie Wonder. In the other ad,

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