Super Bowl: Oh the drama! Super Advertisements go epic

Feb 04 2013, 12:09 IST
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This undated screenshot provided by Go Daddy shows the company's Super Bowl advertisement. (AP Photo/Go Daddy) This undated screenshot provided by Go Daddy shows the company's Super Bowl advertisement. (AP Photo/Go Daddy)
SummarySuper Bowl ads this year morphed into mini soap operas.

dancing with Usher, driving around with beautiful girls, getting on the cover of magazines including Vanity Fair and GQ, getting to drive on a racetrack.

The man almost signs his soul away for the car. But then he sees a billboard that says the car starts at $29,900, and doesn't sign.

NOT EVERY AD TELLS A STORY

Although many advertisers tried to pull people in with lengthy story lines, there were a few that stuck with short, quirky spots with no particular plot.

GoDaddy.com's ad was one of them. It showed a close up, extended kiss between supermodel Bar Refaeli and a nerdy guy wearing glasses to illustrate GoDaddy's combo of "sexy'' and "smart.''

Some viewers thought the ad was too explicit for the Super Bowl.

"I don't care who wins the game. I just don't want to see that commercial again, ever,'' said Stephen G. Smith, 63, an editor at The Washington Times in Washington, D.C.

Stephanie Malone from DeKalb, Illinois, agreed: "GoDaddy should be ashamed.''

Striking a less controversial note, Best Buy's 30-second ad in the first quarter starred Amy Poehler, of NBC's "Parks and Recreation,'' asking a Best Buy employee endless questions about electronics.

"Will this one read `50 Shades of Grey' to me in a sexy voice?'' Poehler asks about an e-book reader. Then, when the staffer says no she asks, "Will you?''

M&M's spot showed its red spokescharacter singing Meatloaf's "I Would Do Anything For Love,'' and wooing beautiful women. But the M&M stopped short when the women try to eat him.

And Oreo's ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie. The punch-line? The fight escalates into thrown chairs and other destruction, but because the fight is in a library, everyone still has to whisper.

The ad directed users to follow Oreo on Instagram photo-sharing site, where they could continue the "cookie vs. cream'' debate. Meanwhile, Oreo was quick to capitalize on the blackout that hit the game for about 30 minutes in the third quarter. It tweeted a picture of an Oreo in the half-dark with the words: "You can still dunk in the dark.''

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