Super Bowl: Oh the drama! Super Advertisements go epic

Feb 04 2013, 12:09 IST
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This undated screenshot provided by Go Daddy shows the company's Super Bowl advertisement. (AP Photo/Go Daddy) This undated screenshot provided by Go Daddy shows the company's Super Bowl advertisement. (AP Photo/Go Daddy)
SummarySuper Bowl ads this year morphed into mini soap operas.

get stopped by turtles crossing the road, and drive through a movie set.

Rap pioneer Joseph "Rev Run'' Simmons and Wil Wheaton, who acted in "Star Trek: The Next Generation,'' made cameos in the spot.

Coca-Cola created an ad based on an online campaign that pit three groups - a troupe of showgirls, biker style badlanders and cowboys - against each other in a race through a desert for a Coke.

Starting Jan. 23 and continuing through the end of the Super Bowl, viewers voted online for their favorite group. The group with the most votes - the showgirls - were revealed when the Super Bowl ended.

Audi also went with an ad that told a story - and was inspired by viewers. The company's 60-second ad featured an ending that was voted on by viewers prior to the game.

In the ad, a boy gains confidence from driving his father's Audi to the prom, kisses the prom queen once he arrives at the dance and gets decked by the prom king. In the end, he drives back home with a smile on his face.

The Audi mini-epic was a favorite of Super Bowl viewer Stephanie Bice, 39, a business development director in Oklahoma City.

"It was fun and whimsical,'' Bice said.

COMEDY GOES LONG

Not all of the storytelling ads were dramatic, though.

Samsung's two-minute ad showed Seth Rogen (''The Guilt Trip'' and Paul Rudd (''Role Models'') getting called in to do a "Next Big Thing'' ad for Samsung. But they're agitated once they realize that they're sharing the spotlight.

LeBron James, an NBA basketball player for the Miami Heat, makes a cameo, appearing on the screen of a tablet.

The ad won over some fans in the ad world.

"I could watch the Samsung ad over and over again,'' said David Berkowitz, vice president at digital marketing agency 360i. "It's as good as any Seth Rogen movie.''

Budweiser, a long-time Super Bowl advertiser, also told a continuing story in two of its ads. One showed rival 49ers and Ravens fans each creating a voodoo doll for the other team with the help of R&B legend Stevie Wonder. In the other ad, fans go to great lengths to curse a rival fan's "lucky chair.''

"It's only weird if it doesn't work,'' the words in the ad read.

Mercedes-Benz's 90-second ad had a Faustian plot.

A devilish Willem Dafoe (''Spider-Man'') shows a man everything that comes with a Mercedes-Benz CLX: A date with supermodel Kate Upton,

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