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Trivandrum: SunTec Business Solutions, the pioneer of Relationship-based Pricing (RBP), has launched a new website www.relationshipbasedpricing.com. The site, detached from SunTec's corporate website, aims at offering consultative insights to the path-breaking RBP strategy that helps global banks see each customer relationship as a whole, and offer personalized prices and services.
Apart from informative white papers and articles on the RBP framework, the website features quotes from leading analysts, who dub Relationship-based Pricing as a sustainable competitive advantage that helps financial institutions increase their market share, grow deposits, build new relationships, and improve the existing ones.
SunTec pioneered RBP, essentially a pricing and centralized billing framework for financial institutions, way back in 1999. RBP helps banks cut through product silos and enables centralized pricing. Through sophisticated rule-based pricing engines, RBP solutions can handle the pricing and billing functions of any product, so that the bank can turn off such functions within the silos. Pricing can be based on multiple parameters, such as the overall business a customer does with a bank, or the types of services the customer buys.
“Honoring repeated demands from our customers, prospects and partners, who appreciate the benefits of RBP solutions, and also from leading analyst and industry experts, who have been working closely with us to understand RBP and its role in the BFSI domain, we decided to consolidate our knowledge base and showcase it on a website for the benefit of all,” said K Nanda Kumar, CEO, SunTec.
“We are sure that this website will spearhead our efforts to exploit RBP that will soon be the de-facto framework for the financial services industry, based on which, leading banks can reinforce and leverage their strength in customer relationships, and thus achieve true customer-centricity,” he added.
The new website is clean and navigable, and provides decision makers in the financial services domain and RBP followers easy access to a handy repository of information regarding how Relationship-based Pricing helps banks achieve stronger customer relationships and enhanced profitability.
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