Sunsilk sets a new ‘hair fashion’ trend at Lakme Fashion Week

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Mumbai, October 21: : Sunsilk, the premium hair care brand and an expert in the category by Hindustan Unilever Limited, is setting the ramp on fire this year at Lakme Fashion Week (LFW). The all new styling range ‘Sunsilk Style’ has been indeed launched in style!

For the first time, Bollywood diva and Sunsilk brand ambassador Priyanka Chopra, sultry supermodel Mugdha Godse and the style icon Kangana Ranaut, walked the ramp for a hair fashion show like never before. They sashayed down the ramp with oomph and elegance sporting Sunsilk’s three chic looks that grabbed everybody’s attention. Priyanka wore the straight look, Kangana made heads turn in her stunning curls while Mughda walked the ramp with an ultra glamorous layered look.

The Sunsilk Style range is the new muse of ace fashion designer Narendra Kumar. Inspired by the three trendy signature styles in the hair fashion circuit - Straight & Sleek, Curls & Waves and Layered & Textured, Narendra Kumar unveiled his breath-taking collection ‘Nari Nari’. Quoting Narendra Kumar, “Sunsilk is a stylish, colorful and a youth brand. It was a great opportunity for me to be associated with such a global brand. My new label called ‘Nari Nari’ which is inspired by the Sunsilk Style range is very young, hip and for the stylish women of today which is exactly like Sunsilk.”

Sunsilk invited Andrew Barton, the global hair expert of Sunsilk from UK for hairstyling for the Sunsilk show. Narendra Kumar worked in tandem with Andrew Barton to create his new collection based on the 3 signature hairstyles - Straight, Curls and Layers. Andrew has been associated with Sunsilk for the past four years. He has been actively involved in creating and conceptualizing this chic styling range. Andrew, was also nominated as The British Hairdresser of the Year 2006-07. He has styled celebrities like Kylie Minogue, Robbie Williams and Kate Moss to name a few. Speaking on his creative collaboration, Narendra said, “It was a pleasure working with Andrew, whose experience and vision helped me to create this innovative and inspiring couture collection. Together we have created the look that is innovative yet fashionable, that a 20-Something Girl would love to wear everyday.”

“This line caters to urban, young 20-Something women for whom fashion is something to be experimented with, rather than dwelled on at length. This line brings the global language of fashion to the Indian consumers. The Straight & Sleek Sunsilk style inspired me to create the gothic Rock look. It’s the Uma Thurman’s ‘Kill Bill’ look”.

“The Sunsilk Layers style inspired me to create the contemporary Flapper girl look which is the 20s look, while the Sunsilk Curls style inspired me to create Farrah Fawcett’s sunny look which was the 70’s super model look.”

Commenting on this latest trend in hair fashion among consumers, N Rajaram, Vice President, Lakme and Haircare said “Sunsilk is the cornerstone beauty brand in our hair care portfolio. It’s our endeavor to remain the most preferred brand for the 20-Something urban women who is adopting the latest trends from the runways of the world. The introduction of this exclusive styling range from Sunsilk is one step in this direction where we are building the fashion credentials with the right associations in the world of fashion.”