Storming the SUV market?

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Vikram Chaudhary: Dec 15 2012, 01:50 IST

Tata Safari doesn’t need much introduction. Since it was launched in the late-1990s, the SUV by Tata Motors has been loved and lapped up by the masses. But the love affair lost its intensity first after consumers got a cheaper and fresher option in the form of Mahindra Scorpio since early 2000s, and lately after Mahindra launched its hugely-successful XUV 500. Recently, a lot of people who want to be seen in an SUV have even started shifting their loyalties to the pseudo-SUV from Renault—the Duster. All this meant that the Safari was losing its customers, and heavily so.

Enter the Safari Storme—the first major Safari update in its entire lifespan. Showcased at the Auto Expo in Delhi earlier this year, the SUV is finally on Indian roads. With its brute looks, it makes a great first impression. Massive road presence the Safari was already endowed with; the Storme takes it a class higher. The most recognisable change is the front end, which now has a new grille with a chrome strip on top and projector-type headlamps. The side profile remains more or less the same; the only noticeable changes being the pull-type door handles and better designed foot-steps. While on the rear the tailgate-mounted spare wheel is gone for good (so, the view from the interior rear-view mirror is better) and it is now placed the body. You also have new lamps at the rear but the most exciting change is the twin exhaust pipes that add to the Storme’s

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