Starbucks reaches Delhi, opens outlets at IGI Airport

Jan 24 2013, 19:41 IST
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SummaryThe company hopes to extend the Starbucks Experience.

Expanding its reach to new markets in India, coffee chain Tata Starbucks today announced opening of two outlets at the National Capital's Indira Gandhi International Airport.

While one outlet will be opened at the domestic terminal,

another one will be started at the international terminal of

the airport, Tata Starbucks said in a statement.

"With this launch, Starbucks forays into a new market

segment and expands the number of stores, reaching more customers in the market," it added. Commenting on the expansion drive, Tata Starbucks Chief Executive Officer Avani Saglani Davda said: "The launch at the

New Delhi IGI Airport is consistent with our commitment to

work thoughtfully to open stores in locations where our

customers want and expect us to be."

The company hopes to extend the Starbucks Experience and meeting the increasing demand for high quality coffee within travel channels in India, she added.

"Starbucks plans to extend its presence in this segment

with the launch of Starbucks stores at the Chhatrapati Shivaji International Airport in Mumbai by the end of March 2013," Tata Starbucks, the equal joint venture between StarbucksCoffee Company and Tata Global Beverages Ltd, said.

Starbucks had entered the Indian market in October 2012

with the launch of three stores in Mumbai.

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