Star Sports cashes in on India-Australia test series
is in the A category. All the ad spots have been sold out and this gives an idea of the demand from advertisers." It is understood that the broadcaster is charging anywhere between Rs 60,000-Rs 70,000 for a ten-second ad spot
for the series. After India's 1-2 loss to England last year, the first series loss for India at home in eight years, MS Dhoni's team
is under pressure to perform in the absence of stalwarts like
Rahul Dravid and VVS Laxman, who have retired. On the other hand, Australia under Michael Clarke is preparing for one of its biggest series after the retirement of Ricky Ponting and Michael Hussey. Media watchers said the clash of the erstwhile two top
teams in transition has all the ingredients for a big series
that would attract a lot of viewers and hence it was not
surprising to see advertisers flocking in, even including Hero
MotoCorp. Earlier, a spokesperson of Hero MotoCorp had stated that its decision not to renew central contract with IPL and with
IPL team Mumbai Indians does not in any way dilute its
commitment to cricket as a sport. "It is the most popular game in the country, and we will continue to remain associated with the game in various forms," the spokesperson had said.
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