Star Sports cashes in on India-Australia test series

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Star Sports cashes in on India-Australia test series. (Indian Express) Star Sports cashes in on India-Australia test series. (Indian Express)
SummaryThe upcoming India-Australia test series is turning out to be a money spinner for broadcaster Star Sports.

retirement of Ricky Ponting and Michael Hussey. Media watchers said the clash of the erstwhile two top

teams in transition has all the ingredients for a big series

that would attract a lot of viewers and hence it was not

surprising to see advertisers flocking in, even including Hero

MotoCorp. Earlier, a spokesperson of Hero MotoCorp had stated that its decision not to renew central contract with IPL and with

IPL team Mumbai Indians does not in any way dilute its

commitment to cricket as a sport. "It is the most popular game in the country, and we will continue to remain associated with the game in various forms," the spokesperson had said.

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