Star India bags Indian cricket team's title-sponsor rights

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Star India pips Sony, UB Group to bag sponsorship rights for the Indian cricket team Star India pips Sony, UB Group to bag sponsorship rights for the Indian cricket team
SummaryStar now holds all three important rights: broadcasting, series title, team sponsorship.

Star India bid Rs 1.92 crore per match for bilateral series, and Rs 61 lack per match for ICC-sponsored tournaments. The group now holds the rights from January 1, 2014, to March 31, 2017.

The rights include the right to be called the official team sponsor, and to display a commercial logo on the men's, women's, Under-19 and A teams' kits.

Star now holds all three important rights: broadcasting, series title and team sponsorship.

It is learnt that the current Indian team sponsor, Sahara India Pariwar, was not found eligible by the BCCI marketing committee, as it is already involved in many legal cases with the Indian board.

Earlier, five companies picked up tenders floated for the Indian cricket team's sponsorship rights. Sony, Star India, UB Group, Games Unlimited and the World Sports Group (WSG) were in fray.

While WSG is the sports marketing company that manages Sachin Tendulkar, the lesser known entity is Games Unlimited, which manages R Ashwin, Umesh Yadav and Ajinkya Rahane.

Earlier, BCCI used to invite only those bidders whose net worth was Rs 1,000 crore. But now even a company with a net worth of Rs 100 crore can bid. The BCCI will be open the tenders on December 8.

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