SRS Cinemas to add 18 screens by FY13

"We have 33 screens across places like Faridabad, Bijnor and Gorakhpur. We have already signed up for locations like Bhiwadi, Shimla, Amritsar, Lucknow and Shahadara (Delhi), which will come up this fiscal," SRS Ltd Group President Tinku

Singh said.

He added this expansion will take the number of screens to 51 by March 31, 2013.

"The expansion is primarily across tier II and III locations. When we have a fair number of screens in these parts, then we would go for the larger cities and that too

would be primarily to strengthen our brand image," Singh said.

He added that the smaller towns have a lot of potential that is yet to be tapped.

"We are already seeing footfalls of about four lakh a month with the 33 screens we have. The smaller cities also have a lot of potential that we are looking to tap. We want to provide high-class multiplex experience to the residents in these towns and cities," he said.

The expansion would entail an investment of about Rs 25 crore, which would be funded through internal accrual, he added.

SRS Ltd has four lines of business: cinemas; retail; jewellery; and hotels and F&B. For the quarter ended September 30, 2012, SRS registered revenues of Rs 576.55 crore, up about 12 per cent from

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