Spice launches Fire One Mi–FX 1 smartphones in India for Rs 2,299, ties up with Snapdeal

Aug 23 2014, 08:12 IST
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Spice Retail Limited has announced country’s first Firefox OS powered smartphone. Reuters Spice Retail Limited has announced country’s first Firefox OS powered smartphone. Reuters
SummarySpice and Mozilla will unveil the product on August 29.

Spice Retail Limited has announced country’s first Firefox OS powered smartphone, Spice Fire One Mi – FX 1. Spice & Mozilla will unveil the product on 29th August. Priced at Rs 2,299, Spice Fire One is purely targeted to the feature phone users wanting to switch to smartphones. The device is aimed at the masses that are looking for a larger than life phone statement but are deterred due to price sensitivity.

Prashant Bindal, Chief Executive Officer, Spice Mobility Ltd, said, “This is a step towards enabling the dreams of the small town masses of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of internet. Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices. This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. This joint undertaking with Mozilla is a breakthrough in product offering and a brand new concept for smartphones.”

Li Gong, President of Mozilla Corporation, said, “Just one year after the first Firefox OS device launched, Firefox OS smartphone is now available in 17 countries across Europe, Asia and Latin America. Our partnership with SPICE will be an exciting Firefox OS launch in India. Having one more strong partner as SPICE, we are confident that Firefox OS devices will realize a whole new category of smartphones with affordable price. Furthermore, we can ensure every user to enjoy the power of Web.”

This Firefox OS smartphone is the first device powered completely by Web technologies and offers all that the users need - calls, messaging, email, camera and more. The 2G Dual sim enabled Spice Fire One targeted towards the masses is well equipped with a 1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen and 2MP primary camera + 1.3 MP front camera.

Spice Fire One has an intuitive interface especially for the first time smart phone user.

Based on the open web, the phone has unique features like Adaptive App Search or the Single Window Search, as we have termed it, allows users to find all relevant information and apps available on the web together at a single click. The Marketplace on this phone helps you find an app for almost anything you

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