Sony eyes Rs 250 crore Xperia sales in Andhra
"We are very serious about Xperia and our objective is to be one of the top three smartphone companies,” Sony India Mobile Division Head (Sales and Marketing) Sachin Thapar, told the media.
Launching its feature packed flagship smartphone, Sony Xperia Z, he said that Sony targets sales of Rs 250 crore in Andhra Pradesh region and has allocated a budget of Rs 21 crore to promote Xperia in the coming fiscal year.
Xperia Tablet Z will be available in India in the first week of May. It is the world's slimmest LTE tablet featuring a 10.1 HD Reality Display, powered by mobile BRAVIA Engine 2, which is resistant to both water and dust.
“Andhra Pradesh is expected to contribute seven per cent to the overall Xperia sales in India and the company plans to increase channel coverage from 350 to 550 outlets. It is the beginning of the Xperia journey to triple sales in India to Rs 3,500 crore in 2013,” Thapar said, adding that they have allocated Rs 300 crore for the marketing of the new products.
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