Social media use for job search paying off: Survey

Dec 17 2013, 18:49 IST
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About 56 per cent of the respondents said they were contacted through social media about a job opportunity. (Photo:Thinkstock) About 56 per cent of the respondents said they were contacted through social media about a job opportunity. (Photo:Thinkstock)
SummaryAbout 56 per cent of the respondents said they were contacted through social media about a job opportunity.

Being active on social media might well land with you a good job with as many as 56 per cent individuals being informed about prospective employment opportunities through such platforms, a survey says.

According to the survey conducted by global workforce solutions provider Kelly Services, about 56 per cent of the respondents said they were contacted through social media about a job opportunity in the last year. Another 25 per cent had secured a job through this medium.

Besides, more than 60 per cent of the respondents found social media as a good method to share job referrals with friend and colleagues and 57 per cent use the platform to make employment related decisions.

Within the Asia Pacific region, Indonesia and Thailand led as social media hotspots, with 38 per cent of respondents securing a job through social media. These were followed by China and Malaysia in the third and fourth place respectively.

Others included India (5th), Singapore (6th), Hong Kong (7th), New Zealand (8th), and Australia (9th).

"The spread of social media in the community is now mirrored in the workplace where employees are discussing their work, their employers and canvassing job openings and career choices," Kelly Services India Managing Director Kamal Karanth said.

"Social media is quietly revolutionising recruitment because it can open up the whole process to an enormous pool of candidates," he added.

The findings are part of Kelly Global Workforce Index survey 'Socialising Recruitment' and reflects at the way social media is transforming peoples' preference to find work and engage at work.

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