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yet to make inroads.
The southern states are not usually comfortable with Hindi terms, so Naukrisms is called Velaisms in Tamil, Panisms in Telugu, and Kelsasms in Kannada and offers services in respective local language.
Vajpayee aims to reach the entire country in two years’ time and offer Naukrisms in all Indian languages.
The difference he has brought for so people within such a short span has been recognised, with Naukrisms.in being awarded the Manthan Award, 2012, given by the Digital Empowerment (an organisation that empowers people through information) for its contribution towards digital inclusion and livelihood generation.
Women in business: WEOW
The Digital Empowerment Foundation also threw up another interesting e-initiative pioneered by Google in India. The search giant was recognised for its efforts towards digital empowerment through Women Entrepreneurs on the Web. WE0W, as it is known, enables women entrepreneurs to use Web-based technologies to improve and grow their businesses. WEOW is divided into five units or “circles” that cater to women with varying degrees of online expertise. The programme was launched on January 31 this year.
Essentially, it deploys familiar tools towards helping women build businesses. Once you’ve signed up, WEOW will help create a website and integrate it with social media, connect with customers using its platforms, promote and advertise through YouTube and AdWords, and even monitor performance through its analytics tools.
WEOW has another distinction. In contrast to many of its ideas that take shape in its Silicon Valley campus, WEOW, an outcome of Google’s targeted business diversity programme
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