SMS a Carpenter
Naukrisms.in employs around 50 developers and volunteers who register the job-seeker. It then brings on board the potential employers who can match professionals with their requirements and a phone call is all it takes to seal the deal. “General illiteracy also meant that job listings sent as SMS would not be understood. We have addressed this by sending voice alerts for jobs,” says Sangeetha Kumaraswamy, co-founder of the organisation.
Vajpayee conducts road shows regularly to popularise the portal. He recalls an incident when a young man who initially did not believe in the concept actually got a job. “Our volunteers were campaigning door-to-door in a slum area in Hyderabad explaining the concept. Initially, nobody believed us. Only one family showed interest and registered their son. Within half an hour he got a call for a job as an office boy and he was placed at PVR Cinemas on a salary of Rs 5,500 per month. He joined the same day.”
In the three years since its inception, Naukrisms.in has registered around 10 lakh job seekers in Andhra Pradesh, Tamil Nadu and Karnataka. Some 3,000-4,000 calls are made every day using the database and up to 5,000 seekers find jobs a day. Though most jobs are in the service sector, Vajpayee says that the construction sector is one area where his platform is
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