Sales of smartphones in India rose three-fold in the second quarter of the current calendar year, with shipments growing over 50% sequentially. Phablets with screen size between 5 and 6.9 inches have cornered 30% of total shipments, according to an International Data Corporation (IDC) report released on Thursday. Samsung continues to hold the number one position, accounting for 26% market share, followed by Indian companies Micromax and Karbonn that took the second and third positions cornering market shares of 22% and 13%, respectively.
The vendors shipped 93 lakh smartphones in Q2, compared with 35 lakh units in the same period last year.
“Growth in India’s smartphone market is driven by consistent performance by local vendors that accounted for more than half the total smartphone market in Q2. These vendors have been scaling up operations owing to rising migration of the user base from feature phones to smartphones,” said Manasi Yadav, a senior market analyst with IDC India, adding Indian companies have managed the transition from feature phones to smartphones successfully.
According to IDC, the key for growth was a low-priced phone — below $200 (R14,000) with bigger screen and dual SIM slots, which is a trend seen widely in most emerging markets. Sub-$200 smartphones accounted for over two-thirds of sales. The low-end Samsung Galaxy Star brought huge volumes for the market leader along with lot of other low-end and mid-tier phones.
“The cash-back and zero per cent interest equated monthly installment schemes have worked in favour of Samsung over the last quarter," the report said.
Among Indian vendors, Micromax crossed the 20 lakh-unit mark in shipment banking on wave of phablet-driven smartphone adoption. The recently launched Nokia Lumia 520 helped Nokia pick up volumes towards the lower end.