'Smart watches' gain interest and popularity
In this corner of a world obsessed with the latest tech gadget, Migicovsky is this week's hotshot as his start-up company rolls out its new, high-tech Pebble smart watches.
The USD 150, postage stamp-sized computer on a band is tethered wirelessly to a wearer's Android or iPhone.
With hands truly free, wearers can also read texts, see who is calling them, scan Twitter or Facebook feeds and yes, check the time, while digging in their garden, barbequing a steak or as he was doing when he conceived of the idea riding a bike when his phone began to ring.
And that's just the first version. Apps are being developed that could eventually bring everything from Angry Birds to eBay bidding onto our wrists.
"I like it when I'm running," says Migicovsky, "I like it on the subway, on an airplane, anytime I want to see what's on my phone without pulling it out of my pocket."
Pebble, which began shipping in January, is not the first to make a play for the watch market, which dwindled when consumers added smartphones to their purses and pockets. But
this little firm of 11 is the most popular in the smart watch sector today, bubbling up amid rampant rumours that Apple has
its own iWatch in the works.
Apple spokeswoman Natalie Harrison declined to comment,
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