Smart Value Homes, a 100 per cent subsidiary of Tata Housing Development Company, today said it has launched an affordable housing project in Bangalore, marking its entry into the city.
Smart Value Homes is developing affordable homes under two brands Shubh Griha New Haven and currently has projects in Mumbai, Ahemdabad, Chennai and Pune.
"Envisaging a rising demand for affordable homes with premium facilities in the Silicon Valley of India, we are pleased to bring this iconic and successful affordable housing brand for the people of Bangalore," Tata Housing managing director and chief executive officer Brotin Banerjee said in a statement.
The Bangalore project would be developed under the New Haven brand, he said.
"New Haven - self-contained, amenity and lifestyle affordable homes are intended for the urban aspirers' segment of consumers that have a distinct lifestyle preference. The launch of New Haven in Bengaluru is in line with our expansion plans for the Smart Value Homes across the country," Banerjee said.
New Haven, Bangalore is the fourth project of Smart Value Homes under the brand name. The first New Haven was developed in Boisar and later at Vasind near Mumbai and early this year in Ahmedabad, the release said.