Smart Value Homes enters Bangalore by launching new project

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Agencies: Mumbai, Dec 14 2012, 02:11 IST

Smart Value Homes, a 100 per cent subsidiary of Tata Housing Development Company, today said it has launched an affordable housing project in Bangalore, marking its entry into the city.

Smart Value Homes is developing affordable homes under two brands Shubh Griha New Haven and currently has projects in Mumbai, Ahemdabad, Chennai and Pune.

"Envisaging a rising demand for affordable homes with premium facilities in the Silicon Valley of India, we are pleased to bring this iconic and successful affordable housing brand for the people of Bangalore," Tata Housing managing director and chief executive officer Brotin Banerjee said in a statement.

The Bangalore project would be developed under the New Haven brand, he said.

"New Haven - self-contained, amenity and lifestyle affordable homes are intended for the urban aspirers' segment of consumers that have a distinct lifestyle preference. The launch of New Haven in Bengaluru is in line with our expansion plans for the Smart Value Homes across the country," Banerjee said.

New Haven, Bangalore is the fourth project of Smart Value Homes under the brand name. The first New Haven was developed in Boisar and later at Vasind near Mumbai and early this year in Ahmedabad, the release said.

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mumbai01 | 03-Jan-2013Reply | Forward

Tata Housing is a big stain on Tata ethics and values. There first New Haven Project in Boisar is still nto completed. They posession was promised on or before 31st December 2011 and then it was revised to June 2012 and now june 2013 but still no significant development. the tata sales team will promise you a lots on amenities, they will also mention it on their brochures and web sites but later they will say those were indicative and actuals will be difference . Quality of construction is also bad. Customer support is worst, instead of apololizing for delay in possession , instead they will ask for aunnecessary money and threat you wih fine and other difficulties if not paid these things to them. They have collected 80% of the agreement value from customers even before strating any construction work for the buildings. Do not book flats in any tata housing projects.